When Free is Enough vs When to Upgrade
The Free plan suits small projects well. If your needs grow or you want advanced features, upgrading may be worthwhile. This guide helps you choose.
The Free plan suits small projects well. If your needs grow or you want advanced features, upgrading may be worthwhile. This guide helps you choose.
Who it's for
- Small personal projects or portfolios
- Teams with limited traffic or low bandwidth
- Startups testing HTMLPUT before scaling
- Anyone wanting to avoid premium costs initially
Steps
- Audit your current usage against Free tier limits (storage, pages, bandwidth).
- Compare feature sets: Free has basic hosting; Plus adds custom domains and more storage; Pro offers team collaboration and analytics.
- Evaluate future needs—will you need password protection, multiple pages, or larger file uploads?
- Check if your workflow benefits from the upgraded interface (e.g., bulk editing, shared folders).
- Make a decision: stay on Free if you're within limits, or upgrade if you anticipate growth.
Gotchas
- Free quotas reset monthly; exceeding them incurs charges.
- Some advanced features (custom domains, unlimited bandwidth) are locked behind Plus or Pro.
- Migrating from Free to a paid plan is straightforward, but downgrading isn't possible once you've been on a higher tier.
Free vs Plus vs Pro vs Ultra
| Plan | Monthly Storage | Bandwidth | Custom Domain | Advanced Features |
|---|---|---|---|---|
| Free | 100 MB | Unlimited | No | Basic hosting |
| Plus | 1 GB | 10 GB | Yes | Custom domain, analytics |
| Pro | 10 GB | 50 GB | Yes | Team collaboration, SSO |
| Ultra | 100 GB+ | Unlimited | Yes | All Plus features + API |
For detailed upgrade options, see our Getting Started guide on storage and plan choices. You can also learn about sharing multiple pages as a bundle or sending password-gated client previews before deciding.
Next steps
Compare the plans on the Pricing page and pick the tier that matches your growth trajectory. If you're unsure, try the Free plan first—it's generous enough for most small projects. Upgrade only when you consistently hit limits or need new capabilities.